Review:
CredAble Logo
Client
CredAble
Role
Designer
Team Size
myself
Timeline
3 days
Background
A logo is symbolic image of any company or product. But what if the logo is not good enough to represent those personality values?
Imagine TATA logo in Cursive typo? will it still able to represent TATA brands current business personality? The change of Strong font to cursive font: the trust, reliability wont be there anymore in the logo.
While working at CredAble and studying FinTech market, Competitors and the brands which have similar personality to our business, I realise the CredAble logo is not justifying our Brand Personality neither it is standing out within competition.
The Deck
I have created a deck to present the SLT’s why the brand logo needs to be Improved/Updated. While creating the deck to successfully represent my point I realise I need to explain basics of Brand design.
Outcome
The SLTs gained a clear understanding of the importance of logo design in representing brand personality.
They learned how a misaligned logo can negatively impact brand perception and market positioning.
Through the deck, I educated the SLTs on the fundamentals of brand design, including colour theory, typography, and visual hierarchy.
This knowledge equipped them to make informed decisions about the logo redesign process.
Also they realise that CredAble need the improved version of the logo.