Koi
Defining our brand
Logo
The Growth Arrow
Our logo
Our logo (small use)
One-colour use
Usage on backgrounds
Logo misuse
Colours
Typography
Localised languages
Brand architecture
Illustrations
Icons
Photography
Video
Governance
Design at CredAble
Foundations
Components
Patterns
Resources
Logo
CredAble's logo goes beyond just its name, it symbolizes growth and connection! The upward angle of the "A" can be seen as a growth arrow, hinting at your potential with CredAble. The interlocking "C" and "A" represent bridging the gap between credit needs and capabilities. The font in dark grey conveys stability, while the vibrant orange adds a touch of energy and innovation.
The ‘Growth Arrow’
While not a literal arrow, the upward angle of the "A" can be subtly interpreted as a Growth Arrow, hinting at the potential for business expansion with CredAble's help.
Growth Arrow
Android Grid
iOS Grid (HIG)
Our Logo
The CredAble logo is composed of an Growth Arrow and a logotype.
The horizontal logo is the primary logo and should be used in most instances. To ensure the stacked logo retains its impactful details, use it primarily for large-scale applications.
Always use the logo files provided. Do not re-create.
Logo in Small Use
There is a specific logo for small sizes and should be used when the logo is rendered at a size between 134px wide and 178px wide.
The small logo mark should be used at a size between 15px tall and 20px tall. Only the horizontal logos are appropriate for small use. Do not use the stacked logo for small use.
Maximum Sizing for Small Use Logo
178px wide, approx.
Minimum Sizing for Small Use Logo
20px wide, approx.
Minimum Sizing for Small Use Logo
134px wide, approx.
Minimum Sizing for Small Use Logo
18px wide, approx.
Usage on Backgrounds
Utilise the full-colour logos exclusively on white, black, deep blue and electric blue backgrounds.
Avoid using on yellow and orange colour background. Also, refrain from incorporating full-colour logos onto photographs unless the logo is positioned on a black or white area of the image.
Logo misuse
Do not crop the logo
Do not crop the logo
Do not change the transparency of the logo
Do not shuffle around the colours of the growth arrow
Do not use different colours
Do not distort the logo
Do not use drop shadows or any other effects
Do not re-create using any other typeface
Do not outline logotype
Do not rotate any part of the logo