Koi
Defining our brand
Who we are
Brand Values
Personality
Tone of Voice
Logo
Colours
Typography
Localised languages
Brand architecture
Illustrations
Icons
Photography
Video
Governance
Design at CredAble
Foundations
Components
Patterns
Resources
Defining our brand
Transforming
working capital today,
for a limitless tomorrow
Who we are
CredAble isn't just about financial solutions; we're your springboard to a future brimming with possibilities. As our motto states, "Transforming working capital today, for limitless tomorrow," we unlock potential by empowering businesses to achieve their full potential.
Brand Values
Problem Solver
CredAble is dedicated to providing innovative financial solutions tailored to solve diverse business challenges.
Empowerment
CredAble empowers clients with tools, knowledge, and support to take control of their financial futures.
Trustworthy
CredAble prioritizes integrity and transparency, building trust through reliable service and honest communication.
Personality and Attitude
Creator (Personality)
CredAble as a "Creator" suggests innovation and forward-thinking in financial solutions. This personality can emphasize CredAble's ability to develop new and innovative ways to address financial challenges and meet the evolving needs of its clients.
Hero (Attitude)
CredAble as a "Hero" suggests empowerment and advocacy for its clients. This attitude can emphasise CredAble's commitment to helping clients overcome financial obstacles and achieve their goals, positioning the platform as a dependable ally in their financial journey.
Tone of voice
CredAble isn't just about financial solutions; we're your springboard to a future brimming with possibilities. As our motto states, "Transforming working capital today, for limitless tomorrow," we unlock potential by empowering businesses to achieve their full potential.
This guide dives deep into CredAble's unique voice — clear, helpful, and always ready to connect. Here, you'll discover how to ensure our message resonates consistently across all platforms. We'll guide you with clarity and confidence, simplifying complex solutions and paving the way for financial freedom for your business.
Principles
Warm Professionalism
Warm professionalism is a communication style that strikes a balance between being informative and authoritative (professional) while also being friendly and approachable.
How we Speak
Professional
Clear and concise
Uses language that is easy to understand by your target audience.
Accurate and reliable
Provides factual information and avoids misleading statements.
Respectful
Maintains a respectful tone even when addressing complex or sensitive topics.
Friendly and Approachable
Uses positive language
Focuses on helpfulness and avoids sounding harsh or judgmental.
Employs a conversational tone
Creates a sense of dialogue and avoids sounding overly formal or stiff.
Shows empathy
Acknowledges the user's needs and concerns and uses language that shows understanding.
Benefits
Builds trust and credibility
When people feel respected and understood, they are more likely to trust your message.
Increases engagement
A friendly tone makes information more engaging and easier to digest.
Creates a positive brand image
Warm professionalism portrays your company as helpful, trustworthy, and approachable
Right Place, Right tone
Social Media (30-70)
Current Design
With Koi Guidelines
Website
Trade
Trade simplified.
Financing made transparent.
Streamline your global trade operations with an easy-to-use platform that finances your deals and strengthens your supply chain.
Current Design
With Koi Guidelines
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